.Article Scenery: 15.Ever pondered how an electric engineer winds up managing an influencer marketing system? Jonathan Eg, Chief Executive Officer of Partipost, spills over the herbal tea on The Adrian Series.Secret takeaways:.Why exchanging protocols brought about solitude (as well as a career pivot).The magic formula: legitimacy + congruity = influencer excellence.B2B influencer marketing in Asia: It is actually coming, but little by little.AI influencers: Cool, however most likely will not change your BFF's Instagram.The payment issue plaguing influencer marketing (and how Partipost is actually handling it).Exciting reality: Jonathan's father eagerly anticipates Mondays. Yes, you read that right.Income: The influencer advertising landscape is advancing a lot faster than you may say "swipe up." Coming from micro-influencers to AI avatars, the video game is actually transforming-- but genuineness still reigns supreme.So, prior to you write off that good friend with 200 followers as "not prominent," keep in mind: worldwide of nano-influencers, your bestie may just be actually the next significant factor.Listen for even more influencer ideas and perhaps get a recommendation or two for your own Instagram game!